Branding, name, concept, renders, graphic design, social assets, experience design and overall flow.
Womanish was a pop up experience built spanning four levels of an old Ulta Beauty in Chicago. It encouraged visitors to explore, challenge and discuss their ideas of womanhood. Attendees were invited to discover their ISH; their version of what it means to be a woman.
Each room encouraged the exploration of an ISH; PaidISH, SelfISH, VanISH and many more.
Welcome to the fruit stand, where we break the stigma of nudity and comment on censorship. Ever wonder why men or people with small breasts can publicize photos with their shirts off, but women, or people with larger breasts can’t? This room is about censorship, commenting on the fact that bodily censorship should be obsolete. Even peaches and eggplants are sex symbols and considered “dirty” these days!
This retro-futuristic beauty shop files down the negative connotations associated with being “selfish”. WOMANISH highlights the importance and applauds the strength it takes to have boundaries and prioritize self-care. Beauty, a night in, and self-love routines all play a huge part in this lifestyle. Take a moment to live your best life and get selfish in the beauty shop.
This installation determines the reality of the gender wage gap and symbolism. WOMANISH has created a custom original piece to reference the unresolved issue of Harriet Tubman’s currency debut that was supposed to take place in 2020. We realize this delay has sent an unmistakable message to women and girls, and communities of color, who were promised they’d see Harriet Tubman on the $20 bill.
Publish explores stories of legendary womxn’s past, present, and manifestations of the future. The walls share history from Rosa Parks, Michelle Obama, Maya Angelo, Frida Kahlo, Angela Davis, Sapho, Ida B. Wells, Ruth Bader Ginsburg, and more.
Remember buying your first box of pads or tampons? Perhaps your first box of condoms? That daunting fluorescent light setting behind the male clerk who looks like your dad? Yup. Most women have experienced some sense of shame about having a period, whether it is about the embarrassment of purchasing feminine products, being taxed on them (pink tax), or told we shouldn’t talk about periods, and hide our tampons as we walk to the bathroom.
Within the exhibit guests will find bubble wrapped gender neutral bathrooms with an explosion of ”mood” criticisms. Too often we are unwillingly labeled as “fragile”, “in a mood”, “emotional”, or “crazy”, and that we need to be “handled with care”. This verbiage is not acceptable, and opens up the conversation around effective and healthy communication of emotions.
Most of our fondest memories consist of experiences from our childhood ridin’ dirty in Barbie Jeep parked outside of the pink crib. The surrounding walls represent a generational ultimate 2000’s throwback (which is now considered vintage!) with an array of toys lining the walls and an opportunity to color on the mural.
All at some point felt misunderstood, like a rose in disguise; each so complex that sometimes others don’t see or understand our uniqueness. We are encouraged to remember that the root of our happiness grows from within. Guests are invited to send themselves a virtual bouquet of flowers, or possibly a sister in mind that they are inspired to uplift at the moment.
Photography courtesy of WOMANISH + The Super Producers
